our story
How it started
I have always been a fan of pretty things, even more if they are floral related. Given my love for beautiful things and my creative dexterity, I found great fulfilment when I created my first set of floral cupcakes back in 2019. My love for creating cupcakes became an obsession - I would often think of the next colour combination or the next style that I wanted to experiment with.
The whys
When I got my first order through a DM on Instagram, I was ecstatic. I vividly remember the positive feedback received from the recipient and how it brought her so much joy just from seeing the cupcakes. I realised that whilst making beautiful things gave me a sense of achievement, I found even greater satisfaction knowing that someone out there felt joy receiving my creation.
My late grandmothers used to tell me that their greatest joy was seeing our smiles from eating their home cooked food - I finally understood my “why”.
What’s next?
Being able to be a part of someone’s special occasion is truly an understated honour. I want to make sure that every customer would get nothing less than my benchmark of perfection. The promises below reflect my values and my hope to bring happiness to all my customers.
Thank you for supporting me on this sweet journey :)
- Eelynn
Photo credit : Ken Hew
“
artwork by passionate bakers
In order to craft the most beautiful treats for our customer, we continuously push our boundaries in perfecting the art of making floral cupcakes. Each set is uniquely designed and has a touch of the customer’s vision in the final product.
We like having small touches of Asian heritage in our designs such as Sakura, Cheong-Sam/QiPao cake, Diwali set and traditional chinese painting.
The core fundamentals of making high quality and tasty desserts is easy - use good quality ingredients. Our ingredients are personally shopped and go through precise quality inspection.
You can have confidence that we do not use pre-mix / mass produce our sweet treats. We believe in no nasties therefore we squeeze our Pandans juice, zests our lemon, make our caramel from scratch to name the least.
premium and fresh ingredients
“
“
joy of gifting and receiving
The main reason we are in this industry is to bring smiles to our recipients’ faces when they receive their sweet treats.
In the words of my late grandfather - “a thing of beauty is a joy forever” therefore we strive to make beautiful bakes more accessible to all.
Knowing that we were able to make our customer’s day a special one yields the greatest satisfaction for us.
